Promote website YouÆve designed an attractive web site and are keen to show it to the entire world. You regularly add brand new material and tweak your pages to make them look even better, more revealing and quicker to download. It's going to pay off, you tell yourself, as you upload several new pages to your web server. Successful web promotion is about sales. While website hits, unique visitors, search site indexing and ranking all have a part to play, the only important web statistic is a sale.
What would be the point of spending a lot of money publishing a large number of sales brochures for your company only to place them in a dark room and lock the door? Ideally, a sales-focused company would want to ensure that each brochure managed to get in front of a prospective customer who was likely to want to buy their products or services.