Link Buying Strategies - There are several factors to consider when developing a text link strategy. When Google first developed PageRank, it was thought links from sites with similar content (relevant links) were more highly valued than links from sites whose audience was interested in a different subject. That is, relevant back links were seen as having a greater chance at reaching the target market. Interestingly, current analysis indicates the search engines do not place increased importance on relevant links. However, there are a few reasons why relevant links are important, regardless of the search enginesÆ methodologies. As mentioned previously, relevant links provide greater access to the target market. Also, it is likely the search engines will begin to incorporate link relevancy into their search algorithms when determining search rank.