Ecommerce Consulting Software - Shopping carts that claim to have a search engine friendly e-commerce solution uses the Apache mod_rewrite capabilities and custom PHP programming. Rewriting the ??÷ (Database Query character) from the URL is not enough. Do other shopping carts show any examples of their products at work? Do any of their examples of searchable keywords for a single product rank high using their shopping cart? Other companies have attempted to overcome this search engine invisibility dilemma by adding meta tags, titles, headers and all the necessary search engine optimization essentials; but they duplicate the same keywords for all the pages which may not even contain a matching element for the whole entire site.